Our company is always looking for events to sponsor. We are a dried fruit and nuts wholesaler so we are looking for food events of all kinds. Organic food events. Cooking demonstration events. Lunch truck events. Instagram food events. Spartan races. All kinds of events.
As a wholesaler, we give toward two major forms of event sponsorships:
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Local businesses often look for opportunities to give-back to their community. The great thing about these event sponsorships is that not only do companies receive tax benefits (as their sponsorship fee is considered a donation), but they also receive exposure through presence at the event. Local business sponsors also create a greater likelihood that they might bring in more participants and local press to the event.
A food sponsorship allows them to reach out to new potential customers. They get to receive free publicity through media coverage. Another benefit is that by sponsoring an event can give employers an opportunity to engage employees and business partners in a social setting outside of the workplace. We all know that this brings about teamwork and goodwill within the company. It can also align a brand with the charity or cause behind the event.
An example of this was our past sponsorship of the Maccabi Games. We donated food products that we took time to import to Israel for the culinary games. We packaged them ourselves and and was able to feed competitors, judges, and other sponsors. You can read our sponsorship food story about the games here.
Another integral part of creating the right kind of exposure for your food event is through the use of media. This use of purchasing media as a medium for event dissemination is called media sponsorship. The challenge of setting up and publicizing your event are what organizers always face. Some events take many years of dedication before they can get the attendance they desire. With limited budgets, the reality of buying airtime can exhaust your resources.
It is through media sponsorship that your event gains the opportunity to get aired through media forms. This kind of support allows for stretching your marketing budget, print placement, and more commercial airing coverage. Most often, media sponsorship is applied through the following – radio, print, television, outdoor, and social media advertising.
A local media sponsor might even focus on one medium. A single sponsor will pay for shirts lo be printed. A single sponsor will push the event to their customers or employees. Some local sponsors might event create a specialty dish just for the event and then promote that dish. We have been seeing a great deal more of printing on cups, plates, and bags for the attendees.
How to Land A Food Sponsors
Remember that each form of sponsorship has its own goals. Since we started as a dried fruit and nuts wholesaler with a mission, we want events, tradeshows, contests, and faires with a charitable mission. Realize that corporate participation in the event is a win/win. Together we create a good image along with a good reputation in the community. With this intention we can create very definition of a win/win situation for both of us.
When we sponsor a food event we recognize that the more successful the event is, the more publicity we will receive as your sponsor. So, when you call or email any food wholesaler, remember that both of your missions are in alignment. Tell us how the event will bring the community together. In reality, we want to associate with Event Producers like you.
What Can You Offer Food Event Sponsors?
In return for sponsoring your event, we want exposure. Specifically, online marketing exposure. We, as your dried fruit and nuts wholesaler event sponsor, are looking for ways to increase our exposure within the community. Use these ten ideas to help you promote your food sponsor’s involvement.
- Display sponsor logos on your organization’s website and add a link from your organization’s Web pages to sponsor websites.
- Develop a way for the sponsor’s product to be used at your event.
- Print sponsor names on invitations and event materials. You can use a self inking stamp to save on printing costs.
- Include displays encouraging attendees to support or frequent the sponsor’s business.
- Set up tables for sponsor product samples/materials at your event.
- Distribute sponsor advertising materials to participants as inserts in programs or newsletters.
- Include photos of participants, staff, etc. wearing sponsor logos in media packets.
- Lend sponsors use of event photos for their own publications and promotions.
- Include sponsor names or logos in your organization’s newsletter article about the event.
- Acknowledge the sponsors in all media materials—like media advisory and press releases—about the event.
Want A Dried Fruit And Nuts Wholesaler? Tell Us About Your Next Event
Nurturing a relationship with event sponsors is on-going. We want these relationships for years to come. Even though it takes time, the payoffs are huge. A health focused event with a health products sponsor will create a relationship where both sides get benefits.